Standards & Consultancy

At Shufrans, we work according to international technical documentation standards such as S1000D, S2000M, ATA-iSpec 2200 and Shipdex, while having the flexibility to deal with your specific requirements.

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Technical Writing

An important aspect of content development is technical writing. At Shufrans TechDocs, we focus on clarity in documentation. Therefore, we ensure that language is not an obstacle for users to read and understand the information to be conveyed.

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Simplified Technical English

ASD-STE100 Simplified Technical English (STE) is an international writing standard that helps to make technical documentation less ambiguous, easier to understand and faster to translate.

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Certified ASD-STE100 Training

We are the global leader in ASD-STE100 training and consultancy. Our certified Simplified Technical English training workshops are conducted by seasoned industry experts.

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  • I attended a Simplified English course given by Frans in Israel. He’s an excellent presenter, making the subject relevant and interesting. Frans provided expert advice on how to implement the Simplified English standard. Following the seminar, I have a much better understanding of the topic, which is already helping me and my team in our ongoing documentation projects. Top Qualities: Personable, Expert, Creative
    Yehonatan (Yoni) Palmer Director, Documentation Solutions, ECI
  • The presentation on rules clarified a lot of things of which I was unaware. I have a much better understanding of how to format lists with colons, when to use obey vs. comply, and the differences between notes, cautions, and warnings. Moving forward, I will be able to utilize the ASD-STE rules more effectively to write better documents. I appreciated the exercises completed in this workshop because they helped me immediately practice and enforce the ASD-STE rules. I like the fact that they were timed. Writing under time-constraints forced me to think quickly and fully concentrate on my writing. I will definitely recommend this training to writers of many fields, especially technical fields. The material, presentation, and instructor are fantastic. I learned a lot about ASD-STE. Even though I’ve been using this writing convention for almost eight years, formal training brought much clarity and comprehension that I had not previously realized. I now know that an aptitude for writing and a copy of the STE rules is a good start, but not enough. This course takes your understanding to a professional level!
    Lauren Gelli Senior Technical Writer, Aerotech Inc.
  • I absolutely enjoyed participating in your course! I came away with a significantly deeper understanding of Simplified Technical English (STE). For the introduction to STE itself, I wouldn't hesitate to give it a perfect score – 10 out of 10! It truly laid a strong foundation for the concepts.

    Out of all the STE rules we covered, rule 5.1 particularly resonated with me. The emphasis on keeping sentences short and concise, with a maximum of 20 words for procedures, makes perfect sense. It definitely streamlines the instructions and improves clarity.

    The STE presentations and exercises we reviewed were also fantastic, and I would rate them a very strong 9 out of 10. They provided a great balance of explanation and practical application, solidifying the learning. Overall, this STE course has been an incredibly valuable experience, and I would absolutely recommend it to all my colleagues! They would undoubtedly benefit from the clear and concise communication techniques emphasized in the course.

    Technical Editor Grundfos
  • Frans was both consultant and trainer to my authoring team as we developed a version of STE specifically targeted for the information technology sector. His tremendous experience in the field and passion for conferring that knowledge to our writers was instrumental in our success in adapting the authoring process as well as the documentation itself. In the long run, controlled authoring initiatives are only as good as the writers themselves and the enthusiasm with which they adopt the changed working environment. I believe Frans was critical in assisting with the cultural reformation of my team. Top qualities: Great Results, Expert, High Integrity
    Karen Toast Conger Director, Product Training & Publications, WatchGuard Technologies Inc.
  • Both the introduction to Simplified Technical English and presentation of technical writing rules were great and received a 9 out of 10 score from me. I have very much enjoyed this face-to-face workshop session with Shumin CHEN and in terms of her training evaluation it is a 9 out of 10 again for me!
    Adrienne Brieffies Technical Writer, Alfa Laval
  • Frans has rare skills in global demand - indeed when I met him he was spending much of his time crossing oceans to find creative foreign language solutions for his clients' advanced technical publications challenges. Frans has a special knack for understanding the Asian markets and his brilliant decision to develop business out of Singapore should serve him well regardless of the economic climate. I wish him all the best of success.
    Tim Gottschalk Consultant, Boeing
  • Best STE rules for my learning are: - Use simple verb tenses - Put commands first in warnings and cautions - Use active voice - Do not use present participles or gerund.
    TCLoc Master's Student University of Strasbourg
  • The course provided a strong foundation in Simplified Technical English. While the core principles were familiar, the emphasis on practical application was invaluable. I particularly appreciated the concise and clear writing style promoted throughout the training. However, to truly maximize the learning experience, additional time for hands-on exercises and in-depth discussions would be beneficial. Prior exposure to the writing rules could have optimized class time for more interactive learning and focused question-and-answer sessions. Despite these suggestions, the trainer's expertise and engaging delivery significantly enhanced the overall experience. The course content was well-structured and informative, providing a solid understanding of STE principles. I would confidently recommend this course to colleagues seeking to improve their technical writing skills.
    Lotta, Technical Writer Jula AB
  • The course was intellectually challenging and stimulating. "Less is more" as an STE principle is something that I quite like :). For a beginner, there is quite a lot of material to process, and study in a short time. On the plus side, Shumin presented the material intelligibly and gave sufficient number of examples during her lectures. Her presentations were very well-prepared, and I enjoyed her classes. 🙂
    TCLoc Master's Student Technical Communication and Localization
  • Lufthansa Systems FlightNav Inc. Zürich recommends the professional and qualified ASD-STE100 Simplified Technical English training provided by Dr. Frans Wijma from Shufra Consultancy
    Juergen Kuhnhenn Head of Lido/RouteManual Standards bei Lufthansa Systems

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